- presale
- presale pre‧sale [ˌpriːˈseɪl◂] noun [countable, uncountable]1. FINANCE an agreement to sell a product before it has been completed:
• The picture will at worst break even, based on presales of the film for various territories.
2. presale estimate/price COMMERCE the price someone expects to get for a product, especially one sold at an auction (= an occasion when something is sold to the person willing to pay most for it):• The doll sold for $5100, more than 5 times its presale estimate of $800/$1000.
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presale UK US /ˈpriːseɪl/ noun [C or U] FINANCE, MARKETING► an agreement to sell something before it is finished or available: »The builder's remaining units, the ones unclaimed during presale, also hit the market.
Financial and business terms. 2012.